Ritu Kumar Unravels The Story Behind SRK's Jamawar Paisley Shirt Ft. Pathaan

'Pathaan' was an epic movie that without a doubt changed a lot of things for Bollywood and the Hindi film industry. The movie worked like magic after facing a chain of social boycotts and emerged as a blockbuster hit post the ever-so-long two year economic slowdown due to the pandemic. The SRK-Deepika Padukone starrer was a breath of fresh air that revived both the audience and industry's spirits in more ways than one. However, it also did a whole lot for the Kashmiri handicrafts and textile industry.

All The Deets Ft. Kashmiri Handicraft Jamawar Paisley Green Print Shirt

A post shared by Ritu Kumar (@ritukumarhq)

Shah Rukh Khan made all the heads turn as he donned a paisley green printed shirt in 'Besharam Rang' which has now become an iconic image in the audience's mind throughout. The OOTD has in fact become so popular that the internet has been buzzing with searches of green shirts ever since.

The Iconic Jamawar Shirt Ft. Pathaan Shirt Courtesy Ritu Kumar

A post shared by Ritu Kumar (@ritukumarhq)

The ever-so-famous green paisley printed shirt is a part of ace Indian couturier Ritu Kumar's collection and is offered on the design house's website at a premium price point of INR10,000 approximately.

The stalwart designer Ritu Kumar has taken a step ahead and enlightened us regarding the origins of this shirt from the fern laden land of Kashmir. This paisley print design and handwork is signature of the Kashmiri artwork inspired by the flora and fauna of the terrain. The indigenous art form which is called Kani work was in fact traditionally found in shawls and has now found its way in being showcased in garments such as shirts, suits and other couture clothing pieces.

A post shared by Ritu Kumar (@ritukumarhq)

Don't Miss: Pathaan's Stylist Shaleena Nathani On Creating Character Sketches For The Blockbuster Looks

Recommended Video

The root industry that churns out the Jamawar, Pashmina and Kani work in fact dates back to centuries in the region. The newly revived interest in the green shirt and its history has in fact turned things around for an industry that had been forgotten. The impetus has been provided due to the showcase of Indian handlooms such the Jamawar Kani work in this case by Indian designers and none other than Bollywood. Both of which have given an immensely popular platform to this handicraft industry and has given them a chance to bloom in the textile and crafts space yet again.

Don't Miss: Pathaan: SRK Starrer's OTT Release Date On Amazon Prime Video & Other Updates

Truly magical how an iconic paisley green shirt donned by King Khan has truly made things turn around for the textile and couture industry at large.